The hefty price of the newer generation iPhone probably did not work in favour of Apple. The company is reportedly looking at restarting the production of its older iPhone X which had a good response.
According to Mashable, the iPhone XS and iPhone XS Max, which debuted in September, are not selling at a pace the company expected. Apple also decided to cut production on all new iPhones.
Now, just days after reportedly putting a halt on the new iPhones, Apple is restarting the iPhone X production. The decision is due in part to an agreement with Samsung to purchase a certain amount of OLED display panels.